It is quite detailed but the best bit of advice was nestled in the, HOW TO GET CUSTOMERS & SALES section:
#1 most important thing – be EXCITED! This is my problem. I’m more nervous and almost embarrassed sometimes to do what I’m doing. I’ve seen that when I am confident and in love with my work, people are interested.
I took a quick trip to her shop. I’m officially in love with her rings they are lovely and affordable!
Go forth and be brave.